When the government reduced the VAT rate in December, we took the decision to reduce all affected prices at the till point and on our internet shopping. Since then, we’ve been working hard to identify the best way of passing these savings on to our customers for the remainder of the year.

We believe that our customers would benefit most from price cuts on the things that they buy on a regular basis. So with immediate effect, we’ve dropped the price on more than 3,200 lines across our stores. We have also committed to re-investing in even more aggressive promotional offers throughout the year ensuring that Wilkinson remains the home of family value.